http://publications.oasisinternationaljournal.org/index.php/Ijnhssm <p> IJNHSSM publishes original research papers from all disciplines in Business, Humanities, Business and Social Science such as accounting, Anthropology, Ancient and Modern languages, Area studies, Business Administration, Business Education, Business management, Banking and Finance, communication studies, cooperate governance, criminology, cross cultural studies, demography, developmental studies, Economics, Education, Geography, Guidance and Counselling, History, International Relations, Information science, Industrial relations, law, linguistics, library science, literature, management science, media studies, methodology, measurement and evaluation, philosophy, political science, population studies, psychology, public administration, para-legal, performance arts (Music and Theatre), Religious studies, social study, sociology, theology, visual arts, women studies and so on.</p> First Oasis Publishers en-US International Journal of Novel Research in Humanities, Social Science and Management 3115-6207 http://publications.oasisinternationaljournal.org/index.php/Ijnhssm/article/view/87 <p>This study investigated the place of new media in propagating issue-based campaign in Nigerian political system. Issue-based campaign is seen by the researchers as the practice of presenting ideas and action plans that will bring progress to the society during political campaign as well as responding to issues in the new media space rather than attacking who raised such issue. To achieve the objective of the study which includes ascertaining if new media tools such as social media are appropriate media to discuss matters of public interest by politician during campaign among others, scholarly articles were consulted while the researchers anchored the study on diffusion of innovation theory which explains how and why new ideas, practice or products spread through our society. Survey research method was used to get the responses of the respondents during the study. Data were gathered from both primary and secondary sources. The face to face availability technique was used in selecting the respondents who were part of the sample size of 399 drawn from the population of Owerri municipal which stood at 127213. Data collected were analyzed and presented using the simple percentage table. From the analyses of data collected the following findings were made which includes that in the event where followers or opponents raise issues of concern about a particular politician or political party, such politician or political party representative should tackle the issue raised rather than tackling the person or persons who raised the issue. Recommendations were made in line with the objectives of the study.</p> Chigozie Jude Igbozuruike Nkechinyere Vera Iwuchukwu Maria Stella Chinonyerem Anozie Copyright (c) 2025 Igbozuruike, Chigozie Jude, Iwuchukwu, Nkechinyere Vera, Anozie, Maria Stella Chinonyerem https://creativecommons.org/licenses/by-nc-sa/4.0 2025-09-22 2025-09-22 7 2 http://publications.oasisinternationaljournal.org/index.php/Ijnhssm/article/view/86 <p>This study evaluated the influence of social media as instrument for mobilization against gender-based violence in an era of digital transformation. Gender-based violence is any form of violence directed towards a person based on gender. This study was anchored on media framing theory which suggests the way an issue such as gender-based violence is presented by the media such as the social media influences and how the public perceive and understand it. The researchers adopted a survey research method and used Taro Yamane sample size formula to arrive at a sample size of 399 that was drawn from the population of 143,400 people who are residence of Owerri west local government area of Imo State. The researchers administered 399 copies of the questionnaire using face to face availability technique and retrieve 350 copies while the remaining 49 copies were unusable. The retrieved copies were analyzed using frequency and percentage tables. From the data analyzed, it was deduced that majority of the respondents are females and these respondents made use of social media for their information dissemination and gathering. Respondents’ responses also showed that Facebook and Twitter were their most preferred social media for information gathering. The findings further revealed that those campaigns against gender-based violence are done on social media as respondents indicated they have seen such on Twitter and Facebook more. The researchers further recommended that governments should implement a massive public sensitization and reorientation program to educate their citizens on the negative effects of gender-based violence, encourage victims to speak out and provide them with the necessary support to leave abusive relationships.</p> Chigozie Jude Igbozuruike Nkechinyere Vera Iwuchukwu Maria Stella Chinonyerem Anozie Copyright (c) 2025 Igbozuruike, Chigozie Jude, Iwuchukwu, Nkechinyere Vera, Anozie, Maria Stella Chinonyerem https://creativecommons.org/licenses/by-nc-sa/4.0 2025-09-22 2025-09-22 7 2